W3c Launches Device Apis and Policy Working Group 07/03/2009, 18:17
Together, they allow systems using a variety of rule languages and rule-based technologies to interoperate with each other and with other Semantic Web technologies.


Collecta Launches True Real Time Search Engine 07/03/2009, 15:43
Real time search is becoming all the rage, displacing some of the hype around semantic search and catapulting services like Twitter, Friendfeed and now Facebook into new realms when it comes to accessing its content.


Zubed Jobs gets Britons working 07/03/2009, 14:22
Using semantic search algorithms developed by Zubed the system is currently finding over 110,000 UK jobs.


Ask.com: better results, smaller market share 07/03/2009, 12:29
' Best semantic search ' ca n't halt Ask.com slide


Ask.com bets on semantic search, targeting special audiences 07/03/2009, 09:58
IDG News Service- In the story " Ask.com bets on semantic search, targeting special audiences, " posted on Thursday, the last name of Ask Networks President Scott Garell was misspelled.


Ask.com Bets on Semantic Search, Targeting Special Audiences 07/02/2009, 21:10
Ask.com Bets on Semantic Search, Targeting Special Audiences


Jinni: Semantic Search for Movies 07/02/2009, 20:06
Jinni: Semantic Search for Movies


Bing Finds Meaning in Powerset 07/02/2009, 17:59
When Microsoft acquired Powerset last summer, the San Francisco-based semantic technology company offered a search engine pointed exclusively at Wikipedia.


Microsoft Takes A Shot At Real-time Search 07/02/2009, 17:16
Real-time search may (together with semantic and / or mobile search) be the next big thing; with some individuals putting out scores of public messages per day, we need a way to organize them.


Microsoft mega datacentre heads to Dublin 07/02/2009, 10:01
White Paper The vision of Semantic Web Services is to provide the means for fully automated discovery, composition and invocation of loosely coupled software components.


Bing finds meaning in Powerset 07/02/2009, 04:20
Powerset's semantic obsession is already working its way into Bing's primary search engine, helping to suss out the meaning behind end-user queries, generate captions for query results, and suggest related queries.


Domainsbot Launches New Corporate Website 07/01/2009, 23:50
Aboutdomainsbot Domainsbot was founded in 1999 and quickly became the leading technology provider for the domain industry releasing the Semantic Engine, the innovative search engine for domain suggestions and domain search.


Location-based job search tool launches 07/01/2009, 15:35
Zubed Maps uses semantic search technology and artificial intelligence to crawl the web sites of around 1.8 million companies, searching out and interpreting any job vacancies and displaying them on a map-based interface.


Sindice 07/01/2009, 12:04
Sindice- " the semantic web index, created at DERI, the world's largest institute for Semantic Web research "


Berlin Semantic Web Day at Freie Universitat Berlin 06/30/2009, 19:41
Berlin Semantic Web Day at Freie Universitat Berlin


Amazon Exposes 1 Terabyte of Public Data to Developers 06/30/2009, 12:36
Typical use-cases are semantic web browsers or semantic search engines.


Berlin Semantic Web Day at Freie Universitaet Berlin 06/30/2009, 09:42
Berlin Semantic Web Day at Freie Universitaet Berlin


Geek gossip: The web is a hotbed of rumours â " and not just about celebs Worldnews.com 06/30/2009, 09:18
-- Pioneering Publishers Tap Semantic Web Service to Speed Editorial Processes, Improve the Reader Experience and Extend Their Reach Across the New Content Economy-- New Opencalais ' Archive Express'...


Yahoo! and DERI Collaborate on Advancing Semantic Search and Tagging 06/29/2009, 20:28
Yahoo! and DERI Collaborate on Advancing Semantic Search and Tagging


Social Search could it be a Google Killer? 06/29/2009, 20:26
Still waiting for the semantic web... and yes I would gladly share my information if I got more relevant searchresults... n


Web 3.0 and 4.0 - community blog from Cedric Pariente 06/29/2009, 20:08
The web 3.0 is also known as the Semantic web '.


National University of Ireland's Deri Group is Committed to Researching the Semantic Web 06/29/2009, 16:05
National University of Ireland's Deri Group is Committed to Researching the Semantic Web


DH 2009 conference, and authorship determination 06/29/2009, 16:05
One especially cool talk (even though it does n't relate very directly to Semantic Web) was by Fenella French, who works on preservation of objects like the original Start-spangled banner, the Constitution, and so on.


Yahoo joins DERI for semantic Web research 06/29/2009, 11:26
Yahoo joins DERI for semantic Web research


Search Engines show wrong Michael Jackson - the problem with algorithms / real time (and how Wikipedia can confuse everything) 06/28/2009, 10:08
Search Engines have been struggling with the concepts of semantic search (understanding the intention behind your search in order to give the most relevant results) and real time search (giving the most up to date relevant results.)


Google mocks Bing and the stuff behind it 06/27/2009, 04:38
Actually, Microsoft uses Hadoop. But that 's only because it recently purchased the semantic search startup Powerset.


Daily Digest 26 June 06/26/2009, 20:22
Common Tag is part of the research being conducted by over 100 researchers at DERI on the Semantic Web, which is the next incarnation of the internet and is expected to be more intuitive because data will be defined and linked.


' Get the raw data out there ASAP ': Berners - Lee 06/26/2009, 17:45
White Paper According to Tim- Berners Lee, the inventor of the WWW, a semantic Web in which software agents find meanings of terms that describe tasks it performs is the next progression of the Web.


Everything You Wanted to Know About Semantic Technology, But Were Afraid to Ask (at Semtech 09) 06/26/2009, 15:17
One of the highlights was the Semantic Search Keynote panel, with all of the major players on stage (Ask, Bing, Google, Hakia, Trueknowledge, and Yahoo!)


In Microsoft vs. Google, search is still master 06/26/2009, 08:43
The important component of the Semantic Web is mass digitization, ' Gillis said.


Galway eyes smarter web 06/26/2009, 03:37
Other Deri projects include a semantics desktop that runs on Linux and can do intelligent searches; Sigma, a semantic information mash-up that does semantic web searches; and Coraal, a programme that does associative semantic searches of document libraries, such as repositories of scholarly publications, like medical papers.


Search and Rescue: 6 Approaches to Semantic Data Collection 06/26/2009, 02:26
Good rundown of available semantic search engines.


Kosmix Vs. Google: A Counterpoint to Semantic Search Hype 06/25/2009, 17:05
Kosmix Vs. Google: A Counterpoint to Semantic Search Hype


The true cost of data collection 06/25/2009, 12:42
Semantic Web tools likely to play a key role in helping prime minister's plan to make information more accessible on the internet 24 Jun 2009


Patentcafe Merges With Pantros IP 06/25/2009, 10:41
Patentcafe pioneered the integration of Latent Semantic Analysis / advanced linguistics patent search technology, portfolio management software, online patent analytics, and an international patent database, into a the industry's first, and only Decision Support System (DSS) class of enterprise software applications.


Expert System Reports Strong Growth in Global Sales and Prepares to Expand Company 06/25/2009, 05:35
NEW YORK, NY, Jun 24 (MARKET WIRE)-- Expert System, leading provider of semantic software that searches, discovers, classifies and interprets unstructured text information, today announces its financial and operative results for 2008 and first quarter 2009, marking positive growth of the company and defying the global recession trend.


The Echo Nest Debuts Fanalytics Music Marketing Platform 06/25/2009, 01:55
Somerville, Mass.- The Echo Nest, the provider of a ' music intelligence ' platform, on Wednesday announced the launch of its Fanalytics platform, which ' applies patented Web crawling, machine learning and semantic Web technology to help artists and labels better understand, locate and build their online fan base. '


Kosmix Vs. Google 06/24/2009, 22:13
Kosmix is certainly not a semantic search engine.


Echo Nest Launches Fanalytics - Industry News - Openamplify 06/24/2009, 21:26
If you speak PR, maybe you 'll get something out of this release. If not, at least it highlights the fact that Semantic Web is firmly ensconced in the list of buzz words you now need for PR releases.


Filed under: Developer, visionary 06/24/2009, 21:26
As a Knight Commander, the father-of-the-internet, and a vocal advocate for the Semantic Web and open-data, Sir Berners-lee was a logical choice for the project.


Expert System Reports Strong Growth in Global Sales and Prepares to Expand Company COGITO Semantic Software Sales Thrive Amidst Economic Downturn 06/24/2009, 20:26
NEW YORK, Ny-- (Marketwire- June 24, 2009)- Expert System, leading provider of semantic software that searches, discovers, classifies and interprets unstructured text information, today announces its financial and operative results for 2008 and first quarter 2009, marking positive growth of the company and defying the global recession trend.


The Echo Nest Launches Fanalytics (TM) - Semantic Web Analytics for the Music Industry 06/24/2009, 20:06
The Echo Nest Launches Fanalytics (TM)- Semantic Web Analytics for the Music Industry


Tim Berners-lee gives first insight into government data plan 06/24/2009, 19:55
Semantic Web tools likely to play a key role in helping prime minister's plan to make information more accessible on the internet


The Internet's Big Bang - Time's Annual Journey: 1989 06/24/2009, 19:08
This search for the Semantic Web has the potential to be even more significant than his invention of the World Wide Web.


Internet Marketing News | Marketing Pilgrim 06/24/2009, 16:28
Yet another semantic search startup is trying to leverage the power of social networkingbut this time not as a social network where you can discuss your queries, but through friends recommending...


USA. Zdesign 3.0 includes Web 2.0 collaboration tools 06/24/2009, 08:34
Also, since Zdesign supports semantic searches and offer human-readable Urls, users simply search and find information more quickly based on their experiences.


Semanti's Search Tool Leverages Facebook Connect With Google, Microsoft Bing, Yahoo 06/24/2009, 03:48
The semantic search tool is a Firfox browser plug-in that users can download free as a way to turn their mathematical, algorithm-based results into social recommendations.


Top Quadrant Releases a Free Semantic Web Modeling Tool 06/23/2009, 21:04
Top Quadrant Releases a Free Semantic Web Modeling Tool


Semanti Firefox Add-on Aims to Reduce Keyword Refinement, Provide Better Results 06/23/2009, 17:16
Johnson is the CEO of Semanti, a San Francisco-based semantic search company.


Dame Wendy Hall Comments on the State of the Web, Including Web 3.0 06/23/2009, 17:14
She discusses the nature of social networks, the roll of women on the Internet, the future of the Semantic Web, and the impact of semantic search engines like Wolfram Alpha.


Semantic Search Engine Gets Help from Facebook Friends 06/23/2009, 17:14
Semantic Search Engine Gets Help from Facebook Friends


Yahoo! Announces Common Tag: Like The Meta Keywords Tag, But Even Better 06/23/2009, 17:08
Today we are announcing our support of Common Tag, a new semantic tagging format for Web....


Introduction to Rdfa 06/23/2009, 13:17
Mark is managing director of Backplane Ltd., a London-based company involved in a number of Rdfa / linked data projects for UK government departments. He is the original proposer of Rdfa, and is speaking on Rdfa and the semantic web at a free Skills Matter seminar in London, on July 13th.


Developer: Openamplify unveils online community 06/23/2009, 12:26
Openamplify community is a workplace that allows developers, researchers and visionaries to advance the Semantic Web by building applications around the Openamplify service


Semanti Introduces Social Search Tool 06/23/2009, 08:14
Semanti Corp., a semantic search provider, has announced its new search enhancement tool, which provides users with smart social searchthe ability to help Internet users find, retrieve, and share information.


Ontoprise Announces Semantic Mediawiki + 1.4.4 06/23/2009, 08:14
ontoprise, a provider of Semantic Web infrastructure technologies, has released Semantic Mediawiki + 1.4.4.


Enterprise 2.0 Conference: Let 's Focus on Business Value 06/23/2009, 06:22
In the last couple of weeks Ive seen a presentation called Semantic Enterprise 2.0- Enabling Semantic Web technologies in Enterprise 2.0 environment by DERI at the 2009 semantic technology conference, replete with a faithful opening section of Andy Mcafees concepts, Successfactors offering enterprise 2.0 functionality within their core Saas Employee Performance Management Software, and Autonomy discussing web 2.0 and collaboration in the context of their products, which essentially extract the core concepts of unstructured data and organize them in searchable, organized ways.


Google Gathers Social Graph Information From The Web, Launches API 06/22/2009, 22:52
A semantic web can be built off this as a starting point.


Orchestr8 Upgrades Alchemyapi 06/22/2009, 18:31
The new release also provides integrated support for Linked Data standards and RDF (Resource Description Format) semantic Web standards, and integrates content links to online databases such as Wikipedia, Geonames, and The Central Intelligence Agency (CIA) World Factbook.


Keep It Smart, Stupid 06/22/2009, 17:32
We also have broader changes to algos with personalized and semantic search.


Collecta - New Entrant In Real Time Search, Will It Be The Future Of Search? 06/22/2009, 10:42
There is a spate of term coined for search engines like Understanding Engine, Decision engine, semantic engine and real time search engine.


LINGUIST List 20.2252: Comp Ling & Various Fields: Post Doc, RPI 06/21/2009, 15:02
- Semantic Web.


Hear web guru talk about your online addiction 06/21/2009, 04:49
I did n't collaborate on Wolfram Alpha, but I am involved in the development of the Semantic Web, or the Web of Linked Data as we like to talk about it today.


Web 3.0 Community Launches for Semantic Web Developers 06/19/2009, 20:50
Web 3.0 Community Launches for Semantic Web Developers


Openamplify Online Community to Promote Semantic Web 06/19/2009, 17:15
Netimperative reviews the launch of Openamplify's new Semantic Web community.


Posts by Interest Group 06/19/2009, 17:15
Zdnet Discusses the Future of the Semantic Web and Ponders Who Will Drive Progress- Industry News- Openamplify


Collecta Enters The Real Time Search Wars 06/19/2009, 14:46
Real time search is becoming all the rage, displacing some of the hype around semantic search...


Bread and Butter: Brand Safety - Amplitude - Openamplify 06/19/2009, 04:43
I 'm looking forward to seeing this practical application of the Semantic Web out there and delivering value.


Tags as Far as the Eye Can See: New York Times to Publish Index as Linked Data 06/19/2009, 02:25
The Times ' data will join content from Project Gutenberg, a vast online library of text from public domain books, data from the U.s. census, and information from many other formative and vital entities in the semantic web space.


Orchestr8 Releases Major Update to Alchemyapi Semantic Text Mining Service 06/18/2009, 20:41
Alchemyapi enters the " Semantic Web " world with integrated support for Linked Data standards. "


Advertisement 06/18/2009, 19:32
' Our semantic search technology advances in clustering, rephrasing and answer relevance enable us to determine when we have multiple questions that semantically mean the same thing, so we can aggregate those Q&a pairs, filter out insignificant and less meaningful answer formats, and thus find the most relevant answers, ' said Ask.com.


Openamplify online community to promotes semantic web 06/18/2009, 17:37
Openamplify online community to promotes semantic web


Product Spotlight - June 18, 2009 06/18/2009, 17:16
Topbraid EVMS leverages W3c Semantic Web standards such as RDF, SPARQL and SKOS to construct a web of terminology, ultimately improving data quality and cohesiveness, resulting in better utilization of all information assets.


Concisus Vitae 06/18/2009, 07:50
The Semantic Web in action!


Enterprise Search Expert Joins Everyzing Executive Team 06/18/2009, 05:08
Prior to Everyzing, Tauseef was the CEO and Founder of Taumed, a semantic health search engine and video sharing community.


Semantic Web Clears the ' Danger Point ' 06/18/2009, 04:38
Warning the audience he was going to be " a bit harsh, " he said Semantic search has some growing up to do, calling it " brilliant, but an under-achieving child. "


Search leaders debate semantics 06/18/2009, 02:08
Ask.com's Tomasz Imielinski discusses semantic search as Microsoft's Scott Prevost and Google's Peter Norvig look on.


Search Heavyweights Debate What 's Next 06/17/2009, 23:49
Google, Yahoo, Microsoft and others focus on advances in semantic search and how results can be made more effective.


Mediaspectrum Releases Contentwatch 2.0 06/17/2009, 20:30
Designed to accommodate " massive consolidation while greatly expanding a publisher's ability to create, manage and publish both print and digital content to multiple channels, " Contentwatch 2.0 features semantic search capability for users to explore content in multiple repositories, including production, archive and third-party files (such as those found with imaging partners).


Social Search is finally here as Digg, Twitter and Friendfeed growth pushes Google to experiment 06/17/2009, 19:54
Previous discussion has been centred around the development of people-powered Search engines like Wikia or Semantic Search engines like Hakia / Powerset (recently acquired by Microsoft) and the question of whether these could ever challenge Google dominance (answer ' no ').


Will Google ever really know me? 06/17/2009, 19:54
The main Search Engines ignore words like ' and ' and ' the ', whereas Semantic Search advocates argue that these are vital to being able to interpret context.


Article from Moneyextra 06/17/2009, 17:38
The search engine then filtered out insignificant and less meaningful answer formats using its semantic search technology advancements in clustering, rephrasing, and answer relevance.


Ask unveils Q&a database 06/17/2009, 17:23
I strongly believe Ask Jeeves is best placed to lead the industry in semantic search technology.


New Cortex study uncovers how we recognize what is true and what is false 06/17/2009, 17:13
The former activation may be hypothesized to reflect continued thematic semantic analysis and a more extended memory search.


Ask.com Announces Database of 300 Million High-quality Question-and-answer Pairs 06/17/2009, 15:39
" Delivering the best answers though innovations in semantic search technology is the direction in which the search industry is headed, and Ask is best-placed to lead the industry in this regard given our database of hundreds of millions of questions, and our core search technologies, " said


Ask Gets More Serious About Answers 06/17/2009, 15:30
' Delivering the best answers though innovations in semantic search technology is the direction in which the search industry is headed, and Ask is best-placed to lead the industry in this regard given our database of hundreds of millions of questions, and our core search technologies, ' said Scott Kim, Ask.com s EVP of Technology.


06/17/2009, 14:23
Openamplify.com), a Semantic Web platform, today opened an online community (http: / / community.


JISC Data Management Infrastructure call 06/17/2009, 13:44
the semantic Web, linked data, metadata and persistent identifiers.


Semantic Web set for critical mass 06/17/2009, 13:40
Infoworld- The Semantic Web, the long-ballyhooed concept to make it easier to find pertinent information and link varying types of data on the Web, is finally closing in on critical mass, W3c (World Wide Web Consortium) officials contended Tuesday at a technical conference.


Industry releases (unedited) - Mediaspectrum announces major updates to its content management platform for suppliers 06/17/2009, 10:03
Contentwatch 2.0 now features semantic search capability for users to explore content in multiple repositories, including production, archive and third party electronic files (such as those found with imaging partners).


Social Tags: I like what Calais is doing: -) - Openamplify 06/17/2009, 07:44
This is an essential element of effective Semantic Web tagging, and is known, in the business, as ' Named Entity Recognition. '


Ask.com Unveils Database of 300 Million Q&a Pairs 06/17/2009, 07:11
Today at Semtech, a semantic search conference, Ask.com will announce the milestone of achieving 300 million question and answer pairs in the database.


Semantic Web set for critical mass 06/17/2009, 04:29
Semantic search is another possibility for the Semantic Web.


iphone's Next Phase: ' How Can I Help You? ' 06/17/2009, 04:23
Gruber predicted that Siri will soon have plenty of competition, however, and that people will debate which solutions are better. He said Semantic Web technology will help companies like his come out on top by more easily figuring out inferences about tasks and a user's preferences.


Glue API Links Data from Popular Social & Semantic Sites 06/17/2009, 00:30
Glue's API is part of an expanding group of semantic web Apis such as Reuters' Opencalais, Dapper, Freebase, Evri, and Zemanta, all of which helped develop links and relationships between terms and concepts.


Web 3.0 for Advertisers - Industry News - Openamplify 06/16/2009, 19:35
Just as most of us are getting our heads around what that vague moniker ' Web 2.0 ' actually means, we 're assailed with the inevitable arrival of ' Web 3.0 '. The argument about which interest group gets to claim they 're creating Web 3.0 seems to be over, and for good or bad, it 's the Semantic Web.


Topquadrant Announces First Semantic Web Enterprise Vocabulary Management Solution 06/16/2009, 19:24
By leveraging Semantic Web technology, Topbraid EVMS applies the modularity and extensibility of the Web to vocabulary management.


Topquadrant Offers Free Semantic Web Modeling Tool 06/16/2009, 19:16
SAN JOSE, CA, Jun 16 (MARKET WIRE)-- SEMANTIC TECHNOLOGY CONFERENCE 2009 Topquadrant (TM), the global leader in Semantic Web application development technology, today announced Topbraid Composer (TM) Free Edition, a professional editing and querying tool for Semantic Web technology that allows users to view, share and query RDF data.


The State of the Market in Semantic Technologies 06/16/2009, 19:07
Tague noted that semantic search may be ' the answer to the question nobody is asking. '


Expert System Releases Live Semantic Index of Obama Administration's Recovery.gov and Data.gov Sites 06/16/2009, 19:07
The semantic indexing of Recovery.gov and Data.gov allows citizen users to semantically search and categorize issues, topics or actions and thus discover a more complete understanding without having to sort through unwanted, inaccurate text. "


Expert System Develops Automated Support for Google's Rich Snippets Semantic Web Specifications 06/16/2009, 18:53
SAN JOSE, CA, Jun 16 (MARKET WIRE)-- SEMANTIC TECHNOLOGY CONFERENCE-- Expert System, leading provider of semantic software that searches, discovers, classifies and interprets unstructured text information, today announces support for Google's Rich Snippet Semantic Web Specifications with automated Rdfa.


Expert System Adds Semantic Search for Twitter Users 06/16/2009, 18:50
Expert System Adds Semantic Search for Twitter Users


Cutting-edge analytics 06/16/2009, 16:12
Google is seen as the inventor of what is now referred to as the semantic web, or semweb, which is now the dominant search methodology on the internet.


Yahoo! Pushing Common Tag. So What Is Common Tag? - Industry News - Openamplify 06/16/2009, 16:05
is dipping a toe in the Semantic Web pool.


Opera Unite: One small step for software, one giant leap for the internet 06/16/2009, 15:39
The future of the internet however will not be driven by one killer application, whether that be Google Wave, the semantic web, XMPP, social networks such as Facebook, or Opera Unite, but instead will revolve around the ability of letting a person easily start and stop using multiple services, with no care in the world about losing the core assets that are important to them.


LINGUIST List 20.2172: Computational Linguistics / Bulgaria 06/15/2009, 19:12
- Ontologies and Semantic Web Technologies- Social Networks and Collective Intelligence- Information Extraction and Visualisation- Intelligent Information Retrieval- Text / Web / Content Mining- Personalization and Adaptation


Denodo's Data Mashup Delivers Big-picture BI by Blending Internal and External Information Sources 06/15/2009, 17:44
In this interview, Chandrasekaran explains how Denodo helps companies utilize enterprise data mashups and semantic Web technologies to merge internal and external data sources to create a new level of business and competitive intelligence. "


W3c Celebrates Semantic Web Progress at Semtech 2009 06/15/2009, 17:44
W3c Celebrates Semantic Web Progress at Semtech 2009


Metatomix Unveils Version 6.0 of Its Semantic Platform 06/15/2009, 16:17
The Semantic Editing Framework also includes several capabilities such as local caching, change notification, renderers and the synchronization of application data between rich Web client and server applications.


Government details Berners-lee's role 06/15/2009, 15:37
The focus on data fits with Berners-lee's work in recent years on the concept of the semantic web, which involves the online publication of raw data rather than pages of information.


valuescope Launches Public Version of Finsights 06/15/2009, 12:44
valuescope Gmbh, a specialist in semantic web business applications, today launched Finsights, its online news aggregation suite for the financial technology industry.


Zepheira Announces Freemix New Social Networking Site for Data Sharing 06/15/2009, 11:42
A new semantic web technology platform that enables data collaboration via the Web.


LINGUIST List 20.2155: Computational Linguistics, Semantics, Text / Corpus Linguistics / USA 06/13/2009, 23:20
- Semantic authoring and publishing- Document engineering- Deriving semantics from document structure and content- Ontology-based authoring and markup- Knowledge markup in the Semantic Web- Standards for supporting knowledge markup, e.g., Rdfa, microformats, GRDDL- Using semantic annotations to define knowledge- Integrated software architecture based on semantic annotation- Multimedia annotation (e.g., by using Mpeg-7)- Annotation of software components- Linguistic aspects of semantic annotation- Capturing knowledge through Information Extraction and NLP- Text mining for creating knowledge markup- Mining semantic information from blogs, forums or news sources.


Semantic Web: Common Tag Announced as a New Format for Development 06/13/2009, 15:39
Semantic Web: Common Tag Announced as a New Format for Development


The Law and the Semantic Web - Industry News - Openamplify 06/13/2009, 01:06
The Law and the Semantic Web- Industry News- Openamplify